Technical SEO for Startups • Dubai-based, serving global teams

Technical SEO for Startups

Fix foundations. Stabilise site health. Compound growth with a lean, operator-led approach.

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Built by an operator with VC & PE portfolio experience
Hands-on with 100+ startups; tuned for lean teams, short runways, and global markets.
Based in Dubai, working remotely with teams across India, MENA, Europe and the US.

Your 90-day technical SEO plan

  • Foundations first: crawl, index, speed, logics of information architecture and internal links.
  • Ship money pages: BoFU content mapped to real buying intent, not vanity keywords.
  • GEO/AEO & LLM-readiness: schema, entity maps, and Q&A chunks so you surface in AI Overviews and answer engines.
  • Analytics that matter: a simple KPI tree and exec-ready dashboards tied to pipeline.
Prefer a package-style engagement? This 90-day operator plan functions like a focused technical SEO package – clear scope, defined deliverables, no long-term lock-in. If you’re in or around Dubai, we can mix remote with in-person working sessions.

Why should a startup invest in technical SEO?

Technical SEO compounds like product. Done early, it lowers CAC, de-risks your reliance on paid, and keeps your site crawlable, indexable and fast as you ship.

Compounding channel

Clean foundations mean every new page strengthens the ecosystem (internal links, entities, trust) instead of adding technical debt.

Better unit economics

Lower blended CAC and faster payback when organic is a meaningful share of pipeline – and not just brand search.

Board-friendly

Diligence-ready reporting and defensible growth levers – useful for your next round or operating reviews.

Start early, scale safely: planting technical foundations in Month 1 prevents expensive re-platforming and index clean-ups later.

Technical SEO Foundations: Fix Crawl, Index & Core Web Vitals

Before content sprints, remove technical friction. A simple 10-point pass fixes a majority of startup SEO issues across markets.

10-point technical checklist

  1. Robots & index controls: sanity-check robots.txt, sitewide noindex, and staging blocks.
  2. Sitemaps: submit clean XML; separate large content types; keep lastmod accurate.
  3. Index bloat: prune faceted/duplicate pages; set canonicals; noindex thin noise.
  4. Rendering parity: ensure JS content is server-rendered or hydrated reliably.
  5. Core Web Vitals: quick wins on LCP/CLS/INP; compress, lazy-load, preconnect.
  6. HTTPS & redirects: force HTTPS; fix 404s; consolidate www/non-www; avoid chains.
  7. Information architecture: shallow, logical folders; intent-led internal links.
  8. Schema basics: Organization, Product/Service, FAQ; add Breadcrumbs.
  9. Local readiness: search-friendly location pages and business profiles (e.g., Google Business Profile) where applicable.
  10. Monitoring: Google Search Console coverage, crawl stats & manual actions.
GEO/AEO & LLM readiness baked in: we add entity linking, structured data (Organization, Product/Service, FAQ, Breadcrumb), question-led sections, and clean source signals so your answers are eligible in AI Overviews and LLM/answer engines globally.

Content that ranks for your product & services

Keep it lean: start with bottom-of-funnel intent, then build supporting clusters. Technical foundations make this content discoverable.

Bottom-of-funnel pages that convert

Ship the essentials that help buyers choose – whether you sell a product, a service, or run a marketplace.

  • Money pages: product/service/solution pages with benefits, specs, FAQs.
  • Pricing & ROI: transparent pricing, calculators, total cost & savings.
  • Proof: case studies, testimonials, star reviews, trusted-by logos.
  • Comparisons & switching: Competitor vs Brand, best-of lists, migration guides.
  • Implementation & usage: setup timelines, SLAs, onboarding, delivery/returns.
  • Category/listing templates: filters that mirror search facets; sensible sorting.
  • Detail pages: PDP essentials (size/fit/tech specs), feature tables, rich media.
  • Local intent: “[Service] in [City/Country]” variants where relevant, with consistent NAP/partner info.
  • Trust signals: security/compliance, warranty/returns, payment options.
  • FAQs & Schema: Product/Service, FAQ, Breadcrumb; Q&A clusters for GEO/AEO & LLMs.
We tune copy to buyer language and structure pages so both search engines and LLM overviews can extract consistent answers (entities, schema, internal links).

Programmatic (when patterns exist)

If your product maps to repeatable entities (locations, SKUs, use-cases), we ship templates with guardrails – unique value blocks, canonical rules, duplication checks, and quality KPIs. Technical checks ensure programmatic pages don’t create crawl waste or index bloat as you scale globally.

Startup SEO: myths and our operating approach

We hear the same misconceptions again and again. Here’s our operator POV and what we ship instead – so SEO develops into a defensible moat built on consistent execution.

Common myths (and our plan)

  • Myth: “You need a big budget to make SEO work.”
    Our plan: start lean with a 90-day technical foundation – fix crawl/index, ship 5–10 money pages, and add baseline schema/LLM answerability. We prioritize effort with the highest pipeline yield per hour, not per dollar.
  • Myth: “SEO takes years before you see anything.”
    Our plan: sequence quick, compounding wins – fix indexation in Weeks 1–2, get first BoFU pages live in Month 2, and prove movement on non-brand clicks/leads inside the quarter. Then keep publishing to compound.
  • Myth: “It’s all about getting tons of backlinks.”
    Our plan: build topical authority and internal links around the problems your buyers actually search. We earn selective links via partners/PR when it helps, but the engine is entity coverage, clusters, and clean IA.
  • Myth: “Do it once and you’re set.”
    Our plan: treat SEO like a system – monthly refresh of priority pages, quarterly content adds, and a standing analytics review. Standards for GEO/AEO & LLMs mean your answers stay extractable as SERPs evolve.
Why this becomes a moat: ranking breadth + entity depth + steady refresh turns into defensible demand. Competitors can copy a page; they can’t easily copy a system that compounds.

Analytics to track what matters

Founder-friendly KPI tree

  • North-star: Qualified pipeline from non-brand organic.
  • Leading: Non-brand clicks, demo/sign-up rate, SQL rate.
  • Quality: Payback by cohort, LTV/CAC, contribution margin.
  • Health: Index coverage, CWV pass-rate, cannibalization.

Measurement setup

  • Google Search Console + GA4 with clean events.
  • Conversion taxonomy (lead, MQL, SQL, win).
  • Attribution sanity checks; optional server-side tagging.
  • Exec dashboards + weekly checkpoints.
  • LLM/AEO proxies: schema coverage %, question coverage, entity completeness; monitor AI Overview triggers where available.

Built for lean, global teams

We’ve spent a decade inside VC/PE ecosystems and worked with 100+ startups across India, MENA, Europe and the US. We know the constraints: limited engineering, shifting priorities, and runway pressure. We slot in as an operator, not a commentator – fully remote from Dubai.

Fast starts

Templates, checklists, and playbooks ready on Day 1. Quick wins + system foundations in the first 30 days.

Clear ownership

We do the heavy lifting, your team reviews/ships. Minimal meetings; async status and crisp PRDs.

Quality guardrails

Programmatic with restraint, content QA, and kill-switches. We protect brand, not just rankings.

FAQ: Technical SEO for Startups

How long until we see results?
Foundational fixes can lift crawl/index metrics in weeks; meaningful non-brand pipeline typically builds over 3–6 months depending on competition and ship-rate.
We’re a tiny team – how much time do you need from us?
1–2 decision-makers for weekly 30-min reviews and a dev/design contact for light changes. We prepare briefs and shipables to minimize lift.
Can we start without a developer?
Yes. We prioritize fixes that marketing can implement (CMS controls, on-page changes, simple configuration). For heavier changes, we can coordinate with your existing dev/agency or introduce vetted partners. We operate fully remote from Dubai.
What content should we create first?
Bottom-funnel money pages (product/services, pricing, comparisons), then use-case and industry pages. For multi-region businesses, we add location-specific variants (e.g., city/country pages) where it genuinely helps demand capture.
How do you report impact?
Weekly checkpoints on leading indicators, and monthly exec dashboards on pipeline, CAC/payback, and quality metrics. All with transparent assumptions and clearly documented experiments.

Ready to stabilise your technical SEO?

Let’s align on goals, constraints, and a 90-day plan your team can actually ship – wherever you’re based.

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