Unit Economics Calculator

Calculate LTV, CAC Payback, LTV:CAC, NRR, Magic Number and Burn Multiple in AED with a month-by-month projection.

Popular categories: Lead Generation & Prospecting · Marketing Automation · Sales Outsourcing & Teams · Account-Based Marketing (ABM) · Affiliate & Referral Programs · AI Chatbots & Virtual Agents · Crypto & Web3 Payments · Customer Success & Retention

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What you’ll get

  • LTV, CAC payback, LTV:CAC, NRR & Magic Number
  • Burn Multiple and monthly projection
  • CSV download

Enter assumptions

If New Customers blank, we compute via S&M ÷ CAC.
Net ARPU uplift (upsell/cross-sell).

Popular GTM categories in the UAE

Find providers that improve payback, NRR and burn multiple.

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How Hota improves your unit economics

Organic growth as a core motion

SEO, community, and partner plays reduce CAC and shorten payback. We share UAE-specific playbooks and weekly cadences that compound.

Partner-led distribution

Channels and resellers add qualified pipe without linear headcount. Improve NRR with regional SIs and distributors already active in the UAE.

Pricing & packaging tune-ups

Fix the offer, not just the price. We compare what converts locally, then simplify tiers to lift ARPU and LTV without spiking churn.

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Unit Economics – FAQs

Unit economics measure profitability per 'unit' (e.g., per customer) after direct costs. For SaaS, typical metrics are LTV, CAC, LTV:CAC, CAC payback, Net Revenue Retention, Magic Number and Burn Multiple.

We use a simplified SaaS model: LTV ≈ (ARPU × Gross Margin) ÷ (Monthly churn + Monthly discount). Payback (months) = CAC ÷ Monthly contribution per customer (ARPU × Gross Margin).

Burn Multiple ≈ Net Burn ÷ Net New ARR. Lower is better. We estimate Net Burn as (Opex + Sales & Marketing) − Gross Profit; Net New ARR is 12 × change in MRR.

NRR captures revenue from a cohort after churn and expansion. We estimate a monthly NRR factor as (1 − churn + expansion rate), and show the implied 12-month NRR.

No. This tool is for education and planning. Consult a qualified finance professional before making decisions.
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